The following journals, magazines, and newspapers are just a few that are available to business students through Proquest.
101 Tips for Improving Your Business Communication by
This book contains business communication information that may not have been taught in college-information that has been accumulated over years of business experience and teaching. Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books. The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author's work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication.
Business Cycle Economics by
Presents the empirical data of business cycles and the theories that economists have developed to explain and prevent them, and considers case studies of recessions and depressions in the United States and internationally. Despite more than two centuries of debate, a definitive explanation of the causes of economic cycles still does not exist. Economists, politicians, and policymakers have argued many well-known theories as to why these peaks and slumps occur, and cyclical recessions and depressions continue in spite of the enormous intellectual reserves working to prevent them. This timely analysis presents a comprehensive overview of global economics, assessing older theories alongside of new ways of thinking to reveal the empirical methods needed to evaluate, forecast, and prevent future crises. Educator and economist Todd Knoop provides explanations of influential macroeconomic theories that have shaped modern economics, such as Keynesian economics, Neoclassical economics, Austrian economics, and New Keynesian economics. In addition, he considers case studies of specific recessions and depressions, beginning with the Great Depression through the East Asian crisis and Great Recession in Japan and culminating with a detailed examination of the European debt crisis and the 2008 global financial crisis. The work concludes with a look at the insights gained from these fiscal events as well as the major questions that still remain unanswered as a result of these crises.
Business Writing for Dummies by
Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time--messages your readers will understand and act on. This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the "yes" you want. Whether you're aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out. Present yourself with authority and credibility Understand and use the tools of persuasion Communicate as a remote worker, freelancer, consultant or entrepreneur Strategize your online presence to support your goals Bring out the best in people and foster team spirit as a leader Prepare to ace interviews, pitches and confrontations Good communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve.
Encyclopedia of Emerging Industries by
Now in its seventh edition, the Encyclopedia of Emerging Industries contains 142 essays covering specific businesses that have shown evidence of significant growth in the recent past or potential for exemplary growth in the future. Students, entrepreneurs, investors, and job seekers alike will find information on technical subjects as arcane as optical sensing or encryption systems, and on topics as commonplace as gambling casinos.
The Handy Accounting Answer Book by
An informative, easy-to-use guide to accounting fundamentals and concepts Everyone needs to budget money and manage costs, whether for groceries and everyday purchases, rent or mortgage, education, retirement, or even a business. Like it or not, accounting infuses most everything in life. From credits, debits, and basic bookkeeping to getting the most out of tax deductions and from reading or creating a business' financial statement to better understanding accounting lingo, The Handy Accounting Answer Book can help anyone acquire the skills to start or run a business, plan for retirement, set money aside for a big purchase, establish everyday budgets, and improve their money management. Find out about the concepts and assumptions behind the Generally Accepted Accounting Principles. Understand tax returns and maximize write-off. Manage retirement account statements and find ways to improve their results. Learn how to create a business plan. Learn about a business' financial ratios, cost of goods, depreciation, tax planning, recognizing revenue and expenses, financial audits, year-end closing the books, and other terms and rules. Maximize profits and improve personal or business bottom lines. Covering accounting fundamentals, concepts, and jargon, The Handy Accounting Answer Book is for everyone who wants to understand the language of money and business. It uses basic terms and simple examples to illustrate complex accounting topics and can help you make better decisions about your business or personal finances. This handy primer answers nearly 800 questions and offers fun facts covering the basics of accounting, including ... What is the earliest known form of accounting? What are the elements of financial statements? When is revenue recognized? What is accrual basis accounting? How does an accountant determine which asset account titles to use? What is goodwill? How many different types of financial statements are there? What is the basic accounting equation? How is operating income different from net income? How do you know if a company is doing well? What is the quick ratio? How is earnings per share evaluated? What is a journal entry? What is a purchase order? What is the fraud triangle? How is depreciation expense calculated and recorded? What is a franchise? What are the employer payroll taxes? What is indirect labor? How is a budget prepared? What is a revenue variance? What is contribution margin? What is the time value of money? What is one of the first things that must be done when starting a small business? What are some of the key components of a business plan? Can a business be successful if it doesn't make a profit? What is a CPA? What happened at Enron? For anyone planning for a business, retirement, college, or life in general, this informative book also includes a glossary of commonly used terms to cut through the jargon, a helpful bibliography, appendices providing examples of accountancy practices, and an extensive index, adding to its usefulness. It will help anyone's financial intelligence!
Interactions, Relationships and Networks in a Changing Business Landscape by
Improve knowledge and practice of business networks management. Understanding the buyer-seller relationships across borders and in contexts in transformation. Examine the network relationship development in international market. Examine how new ways of operating and new technologies are transforming business relationships and networks
Managing Health and Safety in a Small Business by
Managing Health and Safety in a Small Business is an up-to-date guide, reflecting current concerns about how to identify and manage health and safety risks in a small business, with a broad focus on practical guidance wherever your business is based globally. It covers all the basic principles of assessing risks without quoting specific regulations that are likely to change depending on your location. With additional checklists and suggestions throughout, it can be used by individual business owners, consultants or business advisors working with them, or as a basic introduction to the key elements of risk assessment.
Miss Manners Minds Your Business by
A witty guide to managing a real life wisely in a work-centered world. What do your colleagues, overlords, underlings, clients, and customers have in common? Not knowing how much they annoy you. Not to mention how much you may be annoying them. The route from cubicle to corner office is strewn with etiquette landmines. And now that the boundaries that once cleanly separated work from personal life are blurred, even polite people don't recognize the difference between professional and social manners. What do you say to a colleague who has just been fired? How do you maintain a family-friendly office without discriminating against singles? What's the difference between showing romantic interest and sexual harassment? Which colleagues should be invited to family weddings? When should you be unavailable, at or away from work? Don't convene a focus group or appeal to Human Resources--consult Miss Manners! With wit and wisdom, Miss Manners restores civility, guiding you around your coworker's messy cubicle, past your overly prying boss, around the bridal shower for the new temp, and through tedious staff meetings. In Miss Manners Minds Your Business, Judith Martin and her son, executive Nicholas Ivor Martin, equip readers with the practical, pertinent, and utterly correct advice necessary to win the job, keep the job, and leave the job with sanity and dignity intact.
Social Media Strategy by
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text -leads readers through core marketing concepts and how to think critically about the competitive marketplace--even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method -provides a step-by-step roadmap for planning social media marketing strategy -emphasizes the need to apply solid marketing principles to social media -explores how to integrate social media throughout an entire organization -gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
Writing for Business by
Build essential skills and write with confidence at work! Immediately practical guide to better business writing designed to help you develop a clear, direct, natural communication style that supports rather than obscures what you want to say. Writing for Business covers writing principles that are relevant for a wide range of business documents, including email, letters, memos, reports, proposals, and more, while also offering editing tips to ensure you come across as professional and polished. The book features examples and tips straight from the workplace.
Search for items in the CMCC Learning Commons.
Open Educational Resources (OER) are free online materials that anyone can access anytime.
Business Law I Essentials by
Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions.
EMarketing by
"Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook". - works with BUS 215
Entrepreneurship by
This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
Fundamentals of Business by
Fundamentals of Business, fourth edition (2023) is an open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, personal finances, and technology in business. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Attribution Non-Commercial ShareAlike 4.0 license.
Introduction to Business by
"Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond." - works with BUS 100
Organizational Behavior by
This OpenStax resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management.
Principles of Management by
Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Principles of Marketing by
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
Psychology of Human Relations by
Understanding human relations is a valuable skill for anyone entering into the job market. The aim of this textbook is to aid readers in understanding their own behaviors and the behaviors of others with the intent of engaging in positive interactions in personal and professional spaces.
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