Crisis Communication
OER - Saylor Academy - Course - "...Crisis communication is one of the many specialized areas or functions of public relations. This course will specifically focus on using crisis communication to protect and defend a company or organization facing a problem or challenge threatening to harm its brand or reputation. As a sudden and unexpected serious event, a crisis can fall into four categories: acts of God, mechanical problems, human error, and management decision or indecision. On any given day, there can be any number of crises – pandemics, natural disasters, grounded airplanes, stranded cruise ship passengers, or senior government officials or CEOs who are fired or asked to resign following inappropriate behavior, to name a few examples. If you want to learn to become a professional public relations specialist, it is important to have a basic understanding of the important role public relations has in helping guide a company or organization through a crisis or serious event....." - works with COM 101